无障碍听力第一期 Day 4 听力材料：创业与企业发展--提出建议

I have one more question.

Okay, one question, let's take one here.

If you're theoretically someone who,

worked at Goldman Sachs and left there after six months, and is now studying CS at Standford.

How would you recommend rethinking their competitive advantage?

I don't have a great,

I'm not great at the psychotherapy stuff so I don't quite know how to solve this.

There are these very odd studies they've done on people who go to business school.

There's one they've done at Harvard Business school where it's sort of the anti-Asperger, personality.

We have people who are super extroverted, generally have low convictions, few ideas.

And you have sort of a hothouse environment.

You put all these people in for two years.

And at the end of it, they systematically end up, the largest cohort systematically ends up doing the wrong thing.

They tried to catch the last wave.

You know in 1989 everyone in Harvard tried to work with Mike Milken,

it was one or two years before he went to jail for all the junk bond stuff.

They were never interested in Silicon Valley or tech,

except for '99 and 2000 when they timed the dot com bubble peaking perfectly.

They did, and then '05 to '07 was housing. Private equity, stuff like this.

I do think this tendency for us to see competition as validation is very deep.

I don't think there's any sort of easy psychological formula to avoid it.

I don't know what sort of therapy to recommend.

But my first. My first starting point, which is only like maybe ten percent of the way,

is to never under estimate how big a problem it is.

We always think this is something that afflicts other people.

It's easy for me to point to people in business schools or people at Harvard or people on Wall Street,

I think it actually does afflict all of us to a very profound degree.

We always think of advertising as things that work on other people.

How, who are all these stupid people who fall for all those ads on tv,

they obviously work to some extent and they work, to a disturbing extant on all of us.

And it's something we, we all should work to overcome. Thank you very much.